Day: April 14, 2022

Plan, make and monetize sophisticated content on all screens from a single cloud platform

Denver, April 14, 2022 (GLOBE NEWSWIRE) — As media companies are challenged to meet growing demand for content on any screen and deliver profitability, Imagine Communications today announces the introduction of Imagine Aviator™, the first truly cloud-native platform that enables broadcasters, MVPDs and digital-first providers to plan, make and monetize premium-quality linear and OTT content from a single, unified platform. The ground-breaking platform ― designed to enable media companies to extract the maximum revenue potential from their assets ― will make its debut at the 2022 NAB Show (24–27 April, Las Vegas Convention Center, booth C2122).

Aviator raises the bar for monetization of content across all screens, enabling media companies to optimize ad delivery, significantly improve the revenue of otherwise under-monetized OTT content and generate greater profitability from their media assets. Architected for an ever-evolving future, Aviator offers flexible subscription and SaaS purchase options that suit new business models and an agile, cloud-based design that allows media companies to continue to deliver and monetize content no matter how consumer viewing habits change.

“We understand the challenges and complexities that premium brands have in today’s fluid media landscape,” says Rob Malcolm, chief product officer at Imagine Communications. “With Aviator, we are bringing together our experience and intellectual property in a unique, cloud-native platform that maximizes monetization of content across broadcast and OTT platforms today ― and readies media companies to adapt and thrive no matter what the future holds.”

Aviator combines the critical capabilities of scheduling, rights management, channel origination, live events, VOD, ad sales, ad placement, ad serving, campaign management, and more into a single cloud platform. It creates a converged solution that delivers linear programming and video-on-demand content with ads and triggers for local and dynamic ad insertion, making it easier for media companies to successfully monetize broadcast, OTT, FAST, pop-up and VOD content. Providing fully automated operation of thematic channels, the new platform also guarantees high audio and video quality on all outlets and supports the demands of premium services.

Running in the public cloud, Aviator requires only a web browser and internet connection to securely access and operate all aspects of the platform, placing control at the operators’ fingertips wherever they are based ― at the office, a remote location or when working from home. It can run either in a media company’s own cloud account, or in Imagine’s SaaS environment, where it is monitored, managed and maintained by Imagine, allowing customers to reap the benefits of operational efficiency, while maintaining control of all creative aspects of their content.

At launch, Aviator will include all the capabilities required to solve the complex needs of delivering premium-quality, sophisticated linear channels with unified origination — originating broadcast and OTT linear streams from a single playlist supporting ad insertion. Its ability to integrate content acquisition from live streams, file sources such as video clips, audio and captions makes Aviator the perfect tool for delivering live sports, news, and scheduled and unscheduled live events workflows.

“We will continue to add functionality on an aggressive roadmap schedule,” Malcolm adds. “Later this year, we will expand the Aviator platform’s monetization capabilities to allow media companies to sell their own ad inventory rather than limiting them to only plugging in a demand-side platform to fill available inventory. This will enable media companies to maximize their yield, which in turn allows them to afford more premium content rights.”

At the heart of Aviator is Imagine’s “audience-first” ad placement engine, which will allow media companies to sell inventory by audience, by context, or by spot ― regardless of the platform or delivery mechanism. New functionality will enable media companies to maximize revenue by targeting commercials to audiences accurately; delivering CPM/CPI-style metrics across all platforms, including broadcast; and monetizing scenarios that are difficult to plan in advance, such as extra time in sporting events and breaking news programming.

Malcolm continues, “As consumers find more ways to watch, the efficiencies of cloud play an important role, making it easier for media companies to address broadening advertising opportunities and create highly impactful and dynamic channels with genuine appeal to viewers. Some aspects of the TV landscape remain uncertain, but making content available on all screens in a way that allows our customers to achieve their full revenue potential requires convergence of content planning, origination and monetization. And that is exactly what Aviator makes possible.”

For more information about Imagine Communications’ products and solutions, please visit https://www.imaginecommunications.com

About Imagine Communications

Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation, we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. Visit https://www.imaginecommunications.com for more information, and follow us on Twitter @imagine_comms.

Attachments

• Imagine Aviator Control
• Imagine Aviator Playlist

Meriam Khan
PR Agency for Imagine Communications
+44 (0)7768 022162
meriam@mkm-marcomms.com

First-of-its-kind film to be “listed” on the entertainment stock exchange allowing fans to participate and invest in the film via ESX.io

LOS ANGELES, April 13, 2022 (GLOBE NEWSWIRE) — Based on an original idea by EGOT Megaproducer (Emmy, Grammy, Oscar, and Tony) Nominee Ryan Kavanaugh, Skill House is the first of a franchise and is slated to start principal production in June 2022 with an expected early 2023 release date. It is financed and controlled by Proxima Studios and written and directed by horror film legend Josh Stolberg, co-writer of horror films such as Spiral: From the Book of Saw (starring Chris Rock and Samuel L. Jackson), Jigsaw, Piranha 3D, Sorority Row, as well as the next Saw film (tentatively titled Saw X) and starring social media phenomenon Bryce Hall, who is one of the world’s most-followed Social Media Stars with over 50 Million Followers across his social media channels.

Skill House will be the first film to be “listed” on the entertainment stock exchange (“ESX“), a first-of-its-kind platform allowing users to invest in the film and trade in or out of the film and its upside.

Starring social media personality Bryce Hall, Skill House takes a stab at social media influencers and will be an unflinching take on fame and what new celebrities are willing to do to attain it. It will be shot in the Sway House, a mansion in Bel Air, made famous by many of Tik Tok’s biggest stars. It will skewer the landscape of young celebrities who will do anything for a “click.”

“I’ve worked with some of Hollywood’s biggest stars, including Chris Rock and Sam Jackson, Carrie Fisher and Dwayne Johnson… but my kids are more excited about this project than any other I’ve worked on,” said Stolberg. “Working with Bryce Hall and Ryan Kavanaugh, this is sure to be a first of a new horror genre. These social media personalities are the new Hollywood, and they are reinventing what it means to be a star. When a young kid from Maryland, like Bryce, with nothing but a cell phone and a ring light, can attract tens of millions of followers on Tik Tok and Instagram, it evens the playing field for everyone. But there’s a dark side to this new entertainment landscape, and I’m excited to flip that rock over.”

“The film will be a “hard R” horror film and will have a gritty approach to what it takes to succeed in a business that relies on fans “liking you.” Stolberg added, “there’s nothing I love more than writing a watercooler kill scene… and we’re already over budget with the amount of blood we’re going to use. While this concept could play for parody, I’ll be taking a more serious approach and leaning into scares and horror over humor. I’m not pulling punches. I’ve been given the green light to go for it. And I can’t wait!”

Kavanaugh, the 24th highest-grossing producer of all time, has produced and or financed over 200 films such as Fast and Furious 3,4,5,6, Social Network, 300, Mamma Mia!, Limitless, Fighter, Zombieland, and many more. Kavanaugh also previously owned Rogue Pictures, which launched over 60 horror movies, including Strangers, The Unborn, and My Soul to Take.

“This film intends to break the boundary between the short-form social media phenomenon and long-form content,” said Kavanaugh. “Bryce is one of the most recognized and polarizing influencers with over 50 million followers and will certainly be a crossover star. The film digs deep into the human psyche and the new generation’s thirst for stardom, asking how far they would go? It will be bloody, it will be dark, and it will certainly be talked about.”

Daniel Herther, who oversees production and creative development at Proxima, will serve as executive producer. Before joining Proxima, Herther produced the Nic Cage thriller Inconceivable and held executive roles at Relativity Media and WB’s Hollywood Gang (300).

This will be the first time fans can actually invest into a feature film and participate in the upside of the film via ESX.

Bryce Hall is repped by Brad Baskin of Panther Management and Ryan Kavanaugh and Proxima are repped by Neil Sacker.

About Proxima and Ryan Kavanaugh

Founder of Proxima Media, co-founder of Triller, Ryan Kavanaugh is one of the most accomplished, prolific, and honored executives in entertainment industry history. Using an intelligent financial model of film finance, he was dubbed the creator of “Moneyball for movies.” He produced, distributed, and/or structured financing for more than 200 films, generating more than $20 billion in worldwide box office revenue and earning 60 Oscar nominations. He is the 25th highest-grossing film producer of all time. His productions include Fast and Furious 3-6, 300, Social Network, Limitless, Fighter, Talladega Nights, Step Brothers, and Mamma Mia! Kavanaugh and Proxima pioneered an innovative finance deal for post-bankruptcy Marvel, making the studio and finance structure that led to Marvel Cinematic Universe. He built the SVOD (streaming) category with Netflix, which boosted that company’s market capitalization from $2 to $10 billion. Kavanaugh is the co-founder of Triller, one of the three fastest-growing social media apps. He recently led the acquisition, merger, and re-launch of the social media and music app.

He also created the powerhouse television company, now known as Critical Content, producing hit shows like Catfish on MTV and Limitless on CBS, which he sold for $200M. The company had 40 television series across 19 networks before its sale. Kavanaugh has earned several achievements and awards, from Variety’s Producer of the Year Award to The Hollywood Reporter’s Leadership Award, from Fortune’s 40 Under 40 Most Influential People in Business to Forbes’ Fortune 400, Billion-Dollar Producer by the Daily Variety and the 100 Most Influential People in the World by Vanity Fair.

About Entertainment Stock Exchange (“ESX”)

Entertainment Stock X (ESX), a first-of-its-kind platform allowing users and fans to invest in film and entertainment projects via the Jobs Act, is an innovative platform for financing entertainment. The company fills the need for new and more efficient financing for filmmakers. ESX allows filmmakers to generate a valuable direct marketing relationship with fans and will enable fans to invest in film for the first time. More information is available on ESX.io

Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/57bc3ab2-7d4e-4601-a463-9cfb7d99e918

https://www.globenewswire.com/NewsRoom/AttachmentNg/1b498c69-6617-4ef7-af25-e5dda90f3d34

Media Contact

Michelle Vieyra
Jive PR + Digital
202-415-7714
michelle@jiveprdigital.com