Karachi: Big Bird Foods Limited (BBFL) has announced a significant expansion of its distribution network across Pakistan, which is set to increase the company’s revenue by PKR 800 to 1,000 million annually. This growth corresponds to a 10-15% increase in sales, fulfilling the guidelines outlined by the Pakistan Stock Exchange Limited and the Securities Act of 2015.

According to information available from the Pakistan Stock Exchange (PSX), the enhancement in distribution includes strategic partnerships with both business-to-consumer (B2C) outlets and business-to-business (B2B) clients. Notably, BBFL products will now be featured exclusively on the menus of several well-known eateries in Lahore, such as Johnny and Jugnu, Pizza Junction, which boasts three branches, and Al Khan Catering.

Additionally, Big Bird Foods' products will also hit the shelves of several retail outlets, enhancing accessibility for consumers in multiple cities. Among these are Premier Mart and Omaima Mart located in Lahore's upscale DHA Phases 6 and 7, respectively, The Mart in Karachi, and Marhaba in Hyderabad.

These collaborations are part of BBFL’s strategic business plan to improve product availability throughout the nation, thereby increasing consumer access to its premium offerings and driving revenue growth. The company continues to focus on expanding its product portfolio and distribution network, aiming to create value for both shareholders and consumers.