Lahore: Big Bird Foods Limited (BBFL) has officially announced the launch of a new seafood product line featuring raw fish fillets and raw finger fish, expanding their range in response to growing consumer demand for high-quality, ready-to-cook seafood. The announcement was made in accordance with Section 96 of the Securities Act, 2015 and clause 5.6.1(a) of the Pakistan Stock Exchange Regulations.

The new product line includes premium raw fish fillets and raw finger fish, sourced from trusted suppliers to ensure freshness and quality. Aimed at both retail consumers and the food service industry, these products are designed to cater to the increasing trend towards healthier, protein-rich diets.

According to information available from the Pakistan Stock Exchange (PSX), the seafood market in Pakistan currently demands over 700,000 tons annually. With a growing preference for healthy and protein-rich diets, this segment is expected to grow by 4-5% per year. The introduction of BBFL's new product line is strategically positioned to capture a significant share of this expanding market.

BBFL's commitment to innovation and excellence in serving its customers and stakeholders is reflected in this launch, which is anticipated to enhance the company's market presence and positively impact its revenue streams.