PESHAWAR: Khyber Tobacco Company Limited has announced the execution of a Memorandum of Understanding (MoU) with KT&G Corporation, a prominent entity from the Republic of Korea. The agreement, disclosed on July 8, 2026, marks a significant step towards the introduction of KT&G's cigarette brand, "Pine Passion Sky," into the Pakistani market.

The MoU entails a royalty license grant for the brand, with Khyber Tobacco Company Limited (KHTC) planning to manufacture and potentially market "Pine Passion Sky" in Pakistan. This development hinges on the completion of a formal agreement, which will include the execution of definitive agreements, acquiring necessary regulatory consents, and meeting standard commercial prerequisites.

According to information available from the Pakistan Stock Exchange (PSX), KHTC anticipates that this collaboration could bolster its product offerings, enhance its competitive edge, and stimulate future business growth. The company has committed to promptly announce the signing of the agreement on the PSX's Public Companies Automated Reporting System (PUCARS) once finalized.

The market category for this announcement falls under material information, reflecting its potential impact on the company's strategic direction. Further disclosures will be made as required by relevant legal and regulatory guidelines once the definitive agreements are executed or if any significant developments arise.