Lahore: Mitchell’s Fruit Farms Limited (MFFL) has reported its financial and operational performance for the fiscal year 2024-25, highlighting a period of mixed results amid strategic shifts and external pressures. The company unveiled its data in a presentation dated November 12, 2025, which underscored a challenging yet transformative year.
The company’s topline exhibited marginal growth, with net sales rising by 0.8% to PKR 2,662.7 million. This growth was attributed to an increase in exports and a more robust product mix. However, the growth was classified as a minor move, indicating a stable yet modest increase in sales. Despite this stability, the company faced pressure on its gross margin, which stood at PKR 770.2 million, primarily due to increased wage and input costs.
Operating profit experienced a significant decline, dropping 33.4% to PKR 180.3 million. The reduction was largely due to heightened distribution and administrative expenses. The bottom line revealed a sharp contrast, with profit after tax plummeting to PKR 1.67 million from the previous year’s PKR 456 million, which had been bolstered by a one-time gain from a land sale.
On the liquidity front, Mitchell’s Fruit Farms Limited secured a PKR 200 million short-term finance facility from NBP, which aims to ensure working capital adequacy. According to information available from the Pakistan Stock Exchange (PSX), this move demonstrates the company’s efforts to strengthen its financial position amidst operational challenges.
Operationally, the company made strides in efficiency, achieving gains through cost control, waste reduction, and yield optimization, even while operating below capacity. Governance remained a focal point, with a strong internal control framework and consistent reviews by the Audit and Sustainability Committees.
In terms of corporate development, CCL Holding (Pvt) Ltd’s acquisition of a controlling stake in MFFL signaled investor confidence and a new strategic direction for the company. This strategic shift aligns with the company’s transformational framework, which focuses on rebuilding, redesigning, and reframing its market approach.
The company’s strategic framework includes a focus on revenue recovery, margin improvement, and market position consolidation through disciplined cost management. The redesign phase emphasizes compliance with standard operating procedures for production efficiency, while the reframing strategy aims to build strong brand equity based on consumer insights and emerging food trends.
Mitchell’s Fruit Farms Limited’s commitment to sustainability and compliance was also evident, with no reportable safety incidents and a contribution of PKR 433 million to the national exchequer.
As the company navigates these strategic changes, the market will continue to observe its efforts to balance growth, profitability, and sustainability in a competitive environment.