Karachi: Symmetry Group Limited has announced the launch of AffairStudio.ai, marking a significant development in Pakistan's creative industry. The introduction of the country's first Generative AI Creative Studio was revealed in accordance with Section 96 of the Securities Act 2015 and clause 5.6.1(a) of the Code of Corporate Governance contained in the Pakistan Stock Exchange (PSX) Rule Book. The launch, dated October 16, signifies a strategic move by Symmetry Group to redefine brand storytelling through intelligent technology.

Co-founded with four industry veterans, AffairStudio.ai aims to revolutionize the production of content such as advertising films, integrating artificial intelligence with emotional resonance. The studio offers innovative solutions in voice, video, design, and interactivity, aligning with Symmetry Group's vision to spearhead innovation in digital transformation and brand engagement. This new venture underscores the Group's commitment to pioneering next-generation creative models by blending human emotion with intelligent technology.

Symmetry Group Limited retains a controlling interest in AffairStudio.ai, holding a 70% equity stake, while the co-founders, who bring extensive experience from the technology and advertising sectors, maintain the remaining 30% stake. The Group's strategic oversight of the venture reflects its broader innovation and growth strategy in AI-led digital experiences.

According to information available from the Pakistan Stock Exchange (PSX), this initiative is part of Symmetry Group's efforts to expand into AI-driven creative solutions. The company's expertise spans digital strategy, transformation, artificial intelligence, digital commerce, data science, mobility, retail/research, and interactive marketing. The launch of AffairStudio.ai represents a significant step forward in the company's mission to lead in the digital technology and experiences market.

The announcement is expected to be of interest to stakeholders within the designated market category, as Symmetry Group continues to advance its position as a leader in digital technology and transformation.