Lahore: The directors of Media Times Limited have released their latest review report, detailing the company's financial performance for the nine-month period ending March 31, 2025. According to the report, the company recorded an after-tax profit of Rs. 28.85 million, a significant turnaround from a loss of Rs. 36.93 million during the same period last year.
The company's turnover increased to Rs. 112.996 million, up from Rs. 50.617 million in the corresponding period. Meanwhile, the cost of production rose slightly to Rs. 49.166 million compared to Rs. 48.066 million in the previous year. The financial statements accompanying the report provide further details on the company's performance.
Currently, Media Times Limited is concentrating on its digital media activities. The digital wing aims to become a comprehensive solution for advertisers, capitalizing on the growing appeal of social media. The company maintains separate websites for its publications—Daily Times, TGIF, and Sunday Times—and operates Facebook pages, Instagram accounts, Twitter accounts, a blog writing forum, and a Snapchat account as part of its revenue-generating strategies.
Looking ahead, the company plans to develop YouTube channels under the names Business Plus TV and Zaida TFC. These channels will focus on news and current affairs, fashion, sports events, and cooking content. Additionally, Media Times Limited is constructing a state-of-the-art studio for content creation, which will also provide production services to third parties as an independent revenue stream.
However, the management acknowledges challenges such as a competitive environment, inflation, and fluctuating consumer demand. Despite these hurdles, the management remains optimistic about achieving favorable results by diversifying revenue streams and advancing technology.
According to information available from the Pakistan Stock Exchange (PSX), Media Times Limited operates within the designated market category of digital media production.
The company's management is committed to maintaining high standards of quality in its products and operational practices. The Board of Directors expressed gratitude towards employees for their dedication and thanked stakeholders, including government bodies and financial institutions, for their continuous support.