Karachi: Hum Network Limited, a major player in the media industry, has released its financial performance indicators for the year 2026, revealing a notable decline in profitability compared to the previous year. The company's latest corporate briefing session, dated October 27, 2026, outlined key metrics and financial outcomes for stakeholders.
For the fiscal year 2026, Hum Network Limited reported a net revenue of Rs. 6,832 million, a decrease from Rs. 8,013 million in 2025. This marks a significant contraction in revenue performance for the company. Profit before taxation also experienced a downturn, falling to Rs. 932 million from Rs. 2,201 million the previous year. However, profit after taxation showed a slight increase, reaching Rs. 1,202 million from Rs. 2,103 million in 2025.
Earnings per share (EPS) in 2026 fell to Rs. 1.06, down from Rs. 1.85 in 2025, indicating a downward shift in shareholder returns. The company's revenue streams for fiscal year 2026 showed a minor move in advertisement revenue, accounting for 61% of the total revenue, compared to 62% in 2025. Subscription income rose marginally to 27% from 26%, while production revenue dropped to 1% from 2%. Digital revenue maintained a steady presence at 2%, and film distribution revenue remained negligible.
According to information available from the Pakistan Stock Exchange (PSX), Hum Network Limited holds a long-term entity rating of "AA-" and a short-term rating of "A1" with a stable outlook, as assessed by the Pakistan Credit Rating Agency (PACRA).
The company's gross profit margin reflected a significant move, reverting to 34% in 2026 from 46% in the previous year, aligning with the net revenue reduction. The cost of sales increased to Rs. 4,492 million in 2026 from Rs. 4,313 million, further impacting the gross profit margins.
Over a 15-year compound annual growth rate (CAGR), Hum Network's net revenue displayed a growth of 10.96%, while profit before taxation and profit after taxation grew by 7.91% and 13.14%, respectively. Despite the challenges faced in 2026, these growth rates demonstrate the company's historical resilience in the market.
Hum Network Limited continues to adapt to the evolving media landscape, focusing on diverse revenue streams and maintaining its financial ratings amid a competitive environment.