Karachi: The Board of Directors of Zuma Resources Limited has approved the acquisition of the sim.market brand through its wholly owned subsidiary, Zuma Global Ltd, based in the United Kingdom. The decision, taken during a meeting on October 2, 2026, marks a strategic move by Zuma to expand its footprint in the digital telecommunications sector.
The acquisition encompasses all rights associated with the sim.market brand, including trademark rights, domain name, website and platform rights, as well as goodwill, associated intellectual property, customer and commercial rights. This includes all other related business assets integral to the sim.market operation. The sim.market platform is renowned for offering international digital connectivity and eSIM solutions to a diverse customer base across multiple markets.
According to information available from the Pakistan Stock Exchange (PSX), the acquisition aligns with Zuma's broader strategy to enhance its presence in the technology and digital telecommunications sectors. It aims to bolster its international eSIM and connectivity business through Zuma Global Ltd.
The Board has granted the Chief Executive Officer of Zuma Resources Limited the authority to negotiate and finalize the terms and structure of the transaction. This includes determining the purchase consideration, adjusting or settling receivables, managing assets and liabilities, and transferring business rights and assets. The CEO is tasked with ensuring that these terms serve the best interests of the Company.
Zuma Resources Limited has committed to providing further disclosures related to the transaction's finalization and completion as required under applicable laws and regulations. This information is shared for the benefit of the TRE Certificate Holders of the Exchange and the investing public, ensuring transparency in the Company's expansion endeavors.