Karachi: Interloop Limited announced on Thursday that its associate company, Textile Hub B.V., has acquired the Bonnie Doon brand from Bonnie Doon B.V. The acquisition includes global trademarks, associated inventory, and e-commerce infrastructure for the legwear label.

Textile Hub B.V. is an associate company of Interloop Limited, a company listed on the Pakistan Stock Exchange (PSX) under the textile industry category. The acquisition signifies a strategic expansion for Interloop Limited, as Bonnie Doon is an established and reputable name in the legwear market.

According to information available from the Pakistan Stock Exchange (PSX), this acquisition aligns with Interloop Limited’s strategic goals to enhance its global presence and expand its product offerings in the textile sector.

The acquisition includes not only the global trademarks for the brand Bonnie Doon® but also the associated inventory and the e-commerce infrastructure that supports the brand. This move is intended to strengthen the market position of Textile Hub B.V. and to leverage the recognizable brand name of Bonnie Doon.

The financial details of the acquisition were not disclosed in the announcement. The acquisition is expected to bolster the growth trajectory of Textile Hub B.V. by integrating Bonnie Doon's established market presence and brand equity into its operational portfolio.